No Govt subsidies on a Prius over here - can buy a new (basic) one from approx £20k (USD30k?) and that is well inside the ballpark for a mid range 4 door
saloon.
Toyota taking a long term view on when they get their
money back on the technology (Hybrid and
Electric - as well as becoming known as a supplier of cars that
work which don't rely on gas / petrol....that could be useful when Hydrogen goes mainstream!) - likely looking a couple of decades ahead rather than next quarter as some companies (and cultures?
) tend to do.......it's called "long term investment"
.
Of course for fossil
fuel based vehicles have to count in the subsidy for the armed forces required to ensure that furriners don't decide that their
oil is actually worth $1000.......a pint
.
FWIW, over here the Prius works well on
fuel consumption as no motorways! - lots of urban (and small country lanes) and that's where
electric really wins vs fossil.......as well as being more pleasant to live with in an urban
environment.