From the lead paragraph:
Batten down the hatches. Sperry Top-Sider, the brand behind
boat shoes, is tacking toward the apparel business. The company today unveiled a line of men’s and women’s
clothing that follows its general Cape-Cod-in-the-1980s aesthetic. Think waterproof yachting jackets, cargo pants, knit sweaters, and lots and lots of
navy blue stripes.
http://mobile.businessweek.com/artic...-shoe-business
My quick take on it? If they are going to try and pull a Nike it's not going to
work. If on the other hand, they're going to do something like going after the Gills of the world, it may well
work.