When my expensive coffee maker died, I went looking for a new one. One of the reasons I bought that particular coffee maker was that the carafe was stainless steel
and not glass.
Long story short, I eventually questioned WHY I was buying
a machine to heat water
and pour it over coffee grounds.
Instead of a expensive, or even a cheap
, coffee machine, I bought a stainless steel
funnel. Yes, a funnel. That is all I really needed. A funnel.
I put the funnel in my stainless steel
thermos or stainless steel carafe, place the coffee basket in said funnel, filled with coffee and sugar, then pour the heated water
over the grounds. Nothing to break. Simple. Reliable. Cheap
. I get to reuse the funnel for other jobs too.
I can heat the water in any number of ways so I can always have coffee.
Coffee makers are good example of the power of marketing