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16-04-2015, 09:23
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#16
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Moderator Emeritus
Join Date: Feb 2011
Location: SF Bay Area
Boat: Islander 34
Posts: 5,486
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Re: Why does nobody get sponsors to sail
Quote:
Originally Posted by crazyoldboatguy
Here's your slogan sailorchic - "Combining the 2 oldest professions since 2015".
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I oddly like that. Though it's probably since 2004 .
I can see I'm going to need to up-sale more to get that corporate sponsorship. Of course there are the new gofundme type of thingy too where one can beg funds from friends and family.
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16-04-2015, 09:24
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#17
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Registered User
Join Date: Mar 2012
Location: TYC, West Thurrock, Essex
Boat: TBC
Posts: 131
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Re: Why does nobody get sponsors to sail
I thought of this a few years ago and had a couple of companies interested in sponsoring sails and a vinyl hull wrap.
My boat is moored on the Thames which is controlled by the Port of London (PLA) authority.
They have the rights for any advertising on or along the river which meant I would have to have any advertising passed by them and pay them an annual fee.
There was very little benefit at the end of the day so I didn't go ahead with it.
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16-04-2015, 09:35
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#18
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Registered User
Join Date: Jul 2013
Posts: 54
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Re: Why does nobody get sponsors to sail
If you re doing something significant, like single handing around the world, sponsors will respond. It needs something with publicity possiblities and that means if you are just sailing, they will file or delete your requests. Also, you need some English lessons if applying. They toss it otherwise. So, if you can come up with a compelling reason for them to sponsor you or any part of the sail, it will work. Those are few and far between. Sponsors get more results from ads online and in print than on the side of a boat.
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16-04-2015, 09:49
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#19
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Moderator Emeritus
Join Date: Feb 2011
Location: SF Bay Area
Boat: Islander 34
Posts: 5,486
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Re: Why does nobody get sponsors to sail
Ad's on boats are so last year.
I've got Ad's on boat cats.
Btw the cat WAS so happy, wearing a medium dog outfit too.
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16-04-2015, 10:02
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#20
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Registered User
Join Date: Apr 2011
Location: Vancouver, BC
Boat: Niagara 35
Posts: 1,878
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Re: Why does nobody get sponsors to sail
Quote:
Originally Posted by aussie_sailor
Just asking y nobody gets sponsored to sail. I mean it's perfectly easy you just write a letter to a company telling them that their logo could be displayed all around the country and even internationally. In exchange u just put a sticker on your boat or cable tie a sign to the lifelines and receive money or products.
Sent from my iPad using Cruisers Sailing Forum
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Perfectly easy...
America's only serious solo round the world sailor went bankrupt during his last race because he couldn't find sufficient sponsorship. And he won the race.
What's the business case for these companies? How many eyeballs will they get on their brand? They have a fixed advertising budget. $1000 to you is $1000 that doesn't go into an adwords or facebook campaign. You'll need to show them what their Return on Investment is, and you'll need to be pretty compelling.
Europeans love sailboat racing, so the companies there will sponsor teams in the big races due to all of the eyeballs on them. Not so much outside of Europe unless you're a cute 16 year old girl on a pink sailboat doing something especially audacious and getting a ton of press.
The only exception that I know of is blogging sailors who have built up a significant following and get the occasional free product to demo and flog. They have a demonstrated audience and free gear is cheap if you're manufacturing it (no mark-up).
Your hypothesis is easily tested. Why don't you contact a few local companies and report back? I'd love to be proven wrong!
__________________
Chris
SailMentor.com - Become the Confident Skipper of Your Own Sailboat
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16-04-2015, 10:12
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#21
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Registered User
Join Date: Aug 2013
Location: Back in Montt.
Boat: Westerly Sealord
Posts: 8,178
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Re: Why does nobody get sponsors to sail
I think most of the clothing companies have figured out how to get *you* to pay *them* for the privilige of advertising their products.....
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16-04-2015, 10:14
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#22
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Registered User
Join Date: Apr 2015
Location: Cruising
Boat: Beneteau First 42
Posts: 22
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Re: Why does nobody get sponsors to sail
And who was the guy who sold the side of his shaved head for adds.. and it worked..
Down side of cruisers addvertising is that sponcers want a plan on where you'll be and when and cruisers dont know where they will be tomorow for the most part.
Randy did pick up sponsors a few years ago when he and his son rode their bicycles across the US. His son had just turned 13 and had recently lost his grandfather to cancer.. American Lun Association picked it up and agreed to pay 25 % of all money rasied in the name of the Lung Association.. They raised around 60K in their 3 month ride across the US.
The down side, as Randy tells it was that once the Association found out he was making some decent money, the local branches across the US wanted their share, saying if it was raised in there district, they wanted their money.. It turned into a big political mess before it was over..
So could you see, addvertising for Non-Profit and colecting money as you sailed but every country in the world wanted their fair share of colection as you passed through. Or the crap you would put up with going through a country because you were a yacht for profit and not just a tourist.....
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16-04-2015, 10:55
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#23
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Registered User
Join Date: Apr 2007
Location: Jupiter FL
Boat: temporarily boatless...
Posts: 803
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Re: Why does nobody get sponsors to sail
Quote:
Originally Posted by monte
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S'pose that's why Australia is the clever country...
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16-04-2015, 11:49
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#24
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Registered User
Join Date: Aug 2013
Location: Oakland, CA
Boat: Freedom 38
Posts: 2,503
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Re: Why does nobody get sponsors to sail
These days it seems to crowd sourcing that's working, and not so much from commercial sponsorships. That said, you still need to "sell" something that others would want to pay for, and once you get enough followers, then my guess is that you might get corporate funding because they would know there are lots of eyes on you in the demographic they are trying to reach.
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16-04-2015, 11:58
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#25
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Registered User
Join Date: Feb 2013
Location: Santa Monica, CA
Boat: Club Sailor; various
Posts: 922
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Re: Why does nobody get sponsors to sail
There was guy tooling around on a Hunter back and forth from Marina del Rey to the Santa Monica pier for about a year with an off brand beer company logo on his main handing out free samples. Seemed like a good gig. I assumed it was his boat and they paid for the sail and his time but who knows. Haven't seen him in awhile. Maybe he got bored with it or the sponsor decided it wasn't worth what they were paying him.
Seems like there are plenty of food, beverage, and auto companies that might be interested in such an arrangement but he's the only one I've ever seen doing it.
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16-04-2015, 12:20
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#26
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Registered User
Join Date: Jan 2011
Location: Cowichan Bay, BC (Maple Bay Marina)
Posts: 9,703
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Re: Why does nobody get sponsors to sail
Why does nobody get sponsors to sail?
because there is nothing in it for them.
__________________
Stu Jackson
Catalina 34 #224 (1986) C34IA Secretary
Cowichan Bay, BC, SR/FK, M25, Rocna 10 (22#) (NZ model)
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16-04-2015, 13:04
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#27
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Senior Cruiser
Join Date: Oct 2007
Location: 29° 49.16 N 82° 25.82 W
Boat: Pearson 422
Posts: 16,306
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Re: Why does nobody get sponsors to sail
Quote:
Originally Posted by El Pinguino
I think most of the clothing companies have figured out how to get *you* to pay *them* for the privilige of advertising their products.....
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I don't buy t-shirts with brand names or logos on them. Company wants me to advertise their junk at the very least they can give me the shirt.
Now something cool I might make an exception. Like a t-shirt that says "Cruisers Forum".
__________________
The water is always bluer on the other side of the ocean.
Sometimes it's necessary to state the obvious for the benefit of the oblivious.
Rust is the poor man's Loctite.
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16-04-2015, 13:08
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#28
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Senior Cruiser
Join Date: Oct 2007
Location: 29° 49.16 N 82° 25.82 W
Boat: Pearson 422
Posts: 16,306
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Re: Why does nobody get sponsors to sail
Quote:
Originally Posted by sailorchic34
Of course there are the new gofundme type of thingy too where one can beg funds from friends and family.
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Think the mods would mind if I put one of these in my signature line?
__________________
The water is always bluer on the other side of the ocean.
Sometimes it's necessary to state the obvious for the benefit of the oblivious.
Rust is the poor man's Loctite.
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16-04-2015, 13:19
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#29
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S/V rubber ducky
Join Date: Jul 2007
Location: heading "south"
Boat: Hunter 410
Posts: 20,362
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Re: Why does nobody get sponsors to sail
Accepting sponsorship! prices start at a reasonable $500/mo. Please PM for details and payment instructions.
__________________
Don't ask a bunch of unknown forum people if it is OK to do something on YOUR boat. It is your boat, do what you want!
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16-04-2015, 13:29
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#30
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Senior Cruiser
Join Date: Oct 2007
Location: 29° 49.16 N 82° 25.82 W
Boat: Pearson 422
Posts: 16,306
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Re: Why does nobody get sponsors to sail
Quote:
Originally Posted by sailorboy1
Accepting sponsorship! prices start at a reasonable $500/mo. Please PM for details and payment instructions.
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So how does this work? You're going to pay me $500/month to sponsor you?
That seems a bit greedy. I'll sponsor you for $400/month. I will send you my paypal by PM.
__________________
The water is always bluer on the other side of the ocean.
Sometimes it's necessary to state the obvious for the benefit of the oblivious.
Rust is the poor man's Loctite.
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