I would encourage you not to write a business plan. You don’t need that.
What you need to do is become intimately familiar with who your customers are and how you are getting them on your boat. How will you reach them? How will you make your boat look better than the other ones? What will your pricing be so they are attracted to your boat? Is there anything special you can offer that other boats can’t?
Then see how much these people would pay to go on your boat. Are these term charters? Day Charters?
You will need to look up how to get a COI (Certificate of inspection) From the Coast Guard if you are planning to do day charters. Using the six pack rule
, you can’t make enough money
to make it worth your time doing day charters.
Run all the numbers several times and use the worst case scenario for everything. Then you’ll be pleasantly surprised when it’s better than that.
Last but not least, make sure you want to do charters. I used to do them in a similar way. I hit it out of the park. I sold
out of every charter available every season. But it was exhausting. The work
is 24 hours a day. It’s not simple. Unless you are doing day charters. Even then it’s a very long day.
Make sure you are both very much people persons. You will be engaged in conversation continuously throughout the work
day and night if it’s a term charter. The conversation never stops. Enough to give me a headache. But if you are a person who enjoys talking to people 24 hours a day, this is just the job for you.
There will be nice people, and then there will be people who make you wish you never tried this at all. It’s very much a roller coaster depending on who comes on board.
Not only that, if you live on that boat, they are in your home. That can be unsettling when they are unsavory characters.
Make sure you go into it with your eyes open and don’t romanticize the concept
. This is a very difficult and grueling job. It is not easy. Almost any other job is easier.