Discounts at the Boat
Shows vary from Company to Company and then based on the Margins built into the product. As an owner of a cruising gear
company Cruise RO Water, Power, and Technautics CoolBlue Refrigeration
, I have a love/hate relationship with Boat
Show and speaking as a Cruiser, I don’t like them honestly. Maybe if I was more into the party aspect of them I would feel different.
I love them because I get to talk to lots of potential customers and they get to see and touch the merchandise, but I hate them because more and more they are becoming a waste of time and money
in the days of the Internet
. Most vendors will spend at least $5000 for a simple 10x10 booth when it’s all said and done. While the bigger companies will spend 2x 3x and in the end, these costs just get passed onto the Customer anyway. The cheap
cruiser in me would just rather put that money
into customer discounts than into the Boat Show Circus. In the days of the internet
I also think boat show specials are over rated and a little shopping
around online can save you just as much without the travel and expense. What a Boat Show has that internet shopping
doesn't is the ability to see and touch all the gear
side by side for a nice comparison. The better manufactures also staff the booths with their technical guys rather than know nothing sales people, so for those really into the technical nuts and bolts can have a good in-depth talk about the gear.
Oh sure we sell enough product at the shows to justify being there (or we and no one else would be there), but our direct to customer pricing and business model has already cut out the marine
dealer middle man's 25%. So when we go to a boat show we honestly don't have 25% to give as a boat show special. When you see huge boat show discounts you can pretty much calculate what the dealers are making because most marine
manufactures will discount off their list price
down to just above the dealer pricing.
A Negative aspect of boat shows to the Cruiser in planning, frankly, is all the JUNK and stuff you don't really need at the shows that pack the isles. I thank my lucky stars that we never had the time or money to go to a Boat Show before we cast off cruising to Mexico
for 4 years or we would have never been able to actually cast off for lack of being able to afford all the "must have" gear and toys.
I know comments like these from a Boat Show Participant and Marine Gear Manufacturer boarders on Heresy, but hey, I'm more a cruiser/Live Aboard than a BS salesman anyway.
Stop by our booth (H13) and say hello.