I dont mind answering the querstions as it might help someone else out the re in the same condition..
Marketing, yes and no.. I dont like to spend money so I would find ways around some of the costs.. I'm lucky enough to have a marina or 3
marinas belonging to the same people so I would print up a small add and have it sent out with the monthly billing.. so that was free, (except the printing) to place the add in about 1500 homes.. I also offered my
photography in
trade for space in a couple local mags.. and I made a point on being on the docks or avalable on weekends when people were around.. Joining both the Yacht Clubs here also had its return..
And I've always felt, it takes 75% more money to get a customer than it does to keep one, so I do my share of free repairs or snap replacement... you'd be surprised how replacing a couple snaps on someones
boat at no charge will get you the full, $6000.00 dollar canvas job on the guys boat next door.
as cometitors.. there are a couple, but I wish there was another right next door.. compitition breeds more work..
When we started doing work, we not only figured what we would have into the job for labor and material but also what the job would justify..
The wife is doing a set of seat covers for a boat today.. The material will run around $125.. and she will have about 4 hours in the job.. we charge between 45 and 60 dollars an hour to do work but the seat covers wont justify with the owner at a
price of $365... but they will at $225.. so instead of pushing the customer out the door, we'll give him a break, and we still make a clean $100 for a mornings work..
so sometimes you dont make the work on the front end but the customer will walk away with nothing but good things to say about us, and word of mouth is some of the best advertising you can get..
As far as the ecomony....And I'll probably
ketch crap about this.. but we're in this mess because we put ourselves there.. and the only way out is to get down on your hands and knees and crawl out.. The labor force we had back in the 40s and 50s knew how to work, and they wernt afraid of it, no matter what you had to do..
I have a company here that I'm willing to almost giving away.. with the inventory of all Im asking to get out of it..and that can be paid for over time...
and I havent had anyone serious willing to take it over.. why, because its work, and some of it is hard work, and sometimes long hours.. but the work is there, and I'll almost bet, my business will go to someone who crossed over the border withing the last couple years that wants to make a new start..
We Americans have gotton soft, and we'll bitch about someone comming in from another county taking our jobs when the fact is, we feel to proud to get down on our knees to do the same job at the same cost..
I see the unemployment growing but there is a sign along the road out here looking for field workers and the sign has been there for months....
Awhile back I was looking for some help around here as things have become backed up and as I stated, I'm booking jobs 2 months out.. But every person that came in didnt want to work a % of what they did.. they wanted a hourly pay with bennifits and heven forbid if I asked them to work a weekend..
And if I bid a job at 45 to 60 per hour.. there making 22.50 to 30 dollars an hour..
I didnt have anyone willing to work. I even asked a guy who was out standing on the corner with a sign in his hand, (says "unemployed-please help") I offered him $50.00 to wash a boat I was working on.. he turned it down, saying it wasnt worth it for him to give up his space on the corner..
So back to the question.. economy...the problem isnt the encomy, its people.....