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Old 22-07-2020, 19:04   #1
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Where does Charter Yacht Brokers Find Customers?

Where does charter yacht brokers find customers? It is so specialized. The shows seem to be to contact the boat owners. For example, I know a plumber that lists in Home Advisor, places local ads, does a mailing will have his phone ringing. A seafood salesman will call big food retailers and asks who does the buying and sets up an appointment. POP Yachts places ads in ebay and boat trader.

Are there any specific places yacht charter brokers go to place ads to find customers? They all seem to have websites with yachts listed but there is probably more to finding customers than just people finding their website through google.

Any yacht charter brokers out there and yacht brokers that knows how it works?
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Old 22-07-2020, 19:08   #2
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Re: Where does Charter Yacht Brokers Find Customers?

Google Ads, Instagram ads “Yachtweek”, other electronic ads like this.
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Old 23-07-2020, 04:40   #3
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Re: Where does Charter Yacht Brokers Find Customers?

As Chotu said, digital marketing.

Also most vacation locations have organizations and companies that specialize in marketing for tourism to that location. For example the Keys have an agency called TDC that handles generic advertising to promote travel to the keys, sponsored by a percentage of the hotel tax. There are also a number of privately run blogs that promote general tourism to the keys via content and digital marketing, that you can then purchase advertising space from.
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