To be successful as a
broker in the
internet age you must get listings.
Mostly gone are the days when clients would call with generic requirements and looking for information. Before the
internet, knowledge of what was
for sale and where was valuable.
Today most buyers simply click on one of the many internet sites, select what looks interesting and call the listing broker directly. Without listings you will never get that call.
If you do get listings,
service them well and learn the comps. When you do get that call you will know a lot about the market and might gain a client for a different
boat if yours is not suitable.
Always
work to understand the client’s needs and priorities even if he/she isn’t yet sure. Listen and listen some more. Observe.
It goes without saying that you must be honest, knowledgeable, professional and well spoken. Always be available by
phone and always place the client’s time first.
Don’t use the well worn but rarely accurate clichés such as “Your first offer is usually the best one” or, “Why don’t we meet in the middle?” Worse yet, “How can I earn your business today?” That’s what the bad car salesmen do. Don’t be that guy.
At a minimum you will need to be on YachtWorld. That is $444/month for under 20 listings. Yacht Closer is very helpful for all your paperwork. That is $60/month.
Add in local/state
fees and licenses,
insurance, web site, other MLS sites, business cards, office supplies, professional associations, etc.
Don’t forget travel and auto expenses.
As an independent broker or Schedule C broker at a brokerage you will be paying Self
Employment tax in lieu of Social
Security. This is about double the regular SS.
Add it all up and it’s an easy $1,000/month, every month on top of your personal living expenses.
Some of that goes away by working at a brokerage but then you give up half your commission.
As a broker you are a salesman but also a consultant. Always put your client’s needs above your short term commission potential.
As in any sales situation, a very few do most of the business. Read up on that. A large mistake many salesmen make is not asking for the order or doing so prematurely. Read up on that as well.
Be realistic. Most people that you randomly speak with will either not but a boat from you or not buy a boat at all. Don’t worry about that in the beginning. Showing boats allows you to look and learn about inventory while making yourself known to other brokers.It's also a way for you to refine your skills.
Finally, a successful career largely depends on repeat and referral business. Obviously you have to do a good job to get that. Doing a good job is defined by the client, not by you.
Good luck.