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gettinthere · 29-12-2010, 15:14

Quote:

Originally Posted by goboatingnow

fundementally, this tale exposes Googles weakness, excessive ad clicks debase the whole system. Imagine if an advertiser had to pay every time you looked at a bill board, well thats Googles revenue basis and its a smoke and mirrors system.

Dave

But that IS how radio & TV ads are paid for. The neilson ratings establish how many people are listening or watching and the stations bill according to this metric. They are paying for listeners or viewers regardless of whether the viewer buys anything.

Billboards charge more when they are near a high traffic area because they have more viewers. But again, there is no guarantee of how many buyers there will be. The advertiser is responsible for hyping the product and the maker is responsible for providing a compelling product.

Imagine advertising a really crappy product on the super bowl and then insisting that you get a full refund because nobody bought it.

Every marketer understands that you only get a small percentage of buyers per the number of people you reach. Google is promising way beyond that and now sticking people when they can't deliver.

As for fake clickers, what do you think the TV broadcasters are doing when they run the trashiest crap during sweeps week...they are inflating their viewership.

SaltyMonkey · 29-12-2010, 15:22

Again the repetitive clickers are to a certain extent measurable (unlike viewers) and are not revenue generating. It only pisses off the businesses who buy the keywords and ads, and no money is earned because they are paying only on the "legitamate click" regardless of whether the clicker purchases something. If the original clicker ends up navigating and purchasing a product or service, thats a different revenue stream back to google etc. Its the first level click revenue that is uncontrollable and google want to protect their advertisers dollars so they continue to buy first level ads.