I use them extensively at
work. That particular tie is for a cable you might coil and uncoil often, like an extension cable. It allows you to secure the tie on the cable so that when you unwind the cable you don't lose the tie.
For more of a replacing a zip-tie we buy Velcro wrap in 25' rolls.
I
work in a television station. The tie you posted would go on audio and video
cables videographers take out in the field, and we use velcro wraps instead of zip-ties in our
equipment room.