Having bought one myself (Selden) not so long ago, I can agree they are pretty expensive, although in the same ball park as the
classic furlers.
Why so expensive? It's all about numbers. They don't sell them by the millions you know. The bearing are not standard but casted as part of the system. Materials are no the cheapest. And they enable you buy spare parts from all over the world. And there is warranty and distributor costs. These people also want to be able to afford their own
boat.
In short. You want the luxury stuff
sold in modest quantities, you need to pay. You don't expect a Tesla for the price of a Kia, do you.