Do you have a link to the descriptions, or can you quote from them?
The thing is, EVERY air conditioner is a heat
pump. Some have a "reversing" capability which allows the heat to be pumped into the
boat, instead of out. I'd be surprised if that cost $500 more, but it is a "marine" item, so maybe.
Four Winds is correct, there are also some which use a resistive heating element in addition to, or in lieu of, the reverse cycle. These would be needed in colder climates where (1) you need more heat, and (2) the
water gets too cold to efficiently extract heat without it freezing. It comes at a huge cost in electricity usage, but shouldn't cost a ton more to buy. For reference, you can buy a 1,500 Watt
electric heater at WalMart for around $15.