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Page Title: Why the high price tag?
Page Description: DAN MILNE calls it the "rage factor": that feeling you get upon comparing Australian retail prices with cheaper prices abroad. "It's frustrating, it's annoying, you feel like you're being ripped off but it's hard to pin down who's to blame." Milne, who runs the price comparison website Booko from Melbourne, recently priced a document scanner at $600 through Canon Australia - before purchasing it for less than half the price through US online retailer Amazon. So who is to blame? Canon's general manager of marketing, Darren Ryan, cites Australian taxes and regulatory imposts, higher wages, leasing costs and retail margins, coupled with small market scale and "vast, low-density geography". High prices are an investment in Australian industry, he says: "We walk a fine line between investing in local jobs, infrastructure, consumer marketing and support, logistics, taxes and the general commun
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