Janet, Idon't know about Oz but had some dealings in the "soap"undustry. There is a particular problem with soaps, powders and liquids, and dosage. If you tellpeople "use this much" they always use more, assuming more is better and it will make things cleaner. With a good soap, that's just throwing money
doewn the drain and even worse, leaving residue that won't rinse clean because now there's too much soap. So how much a brand is concentrated is a whole special marketing game
. Who are your core
customers and how will they behave?
In the lanudry detergents, there's a realtively new "High Efficiency" (HE) same being tried out now. The new washers say "use HE detergent only" and the "new" HE detergents are basically just the same old detergent with less water in it, to save shipping
and handling costs. But the industry is hoping the if the washers all say the soap is SPECIAL...maybe the washees wull stop trying to use too much soap.
Same ting in other kinds of soaps. Lots of folks say Dawm is too expensive. Others point out that you just need a drop or two, if you're squirting it out wholesale, sure, that's too expensive.
Meon scented Joy was also tested quite some years ago, by marine
biologists, and proven to be a decent shark repellent too,forwhat it's worth. Not just dishsoap, but Lemon Joy.