Member Map Go to the Home Page Portal Cruisers & Sailing Forum Cruisers & Sailing Photo Gallery Manage Your Profile! Member Directory Search past discussions! Frequently Asked Questions Community Policies & Posting Rules Register Today, Its FREE!

Go Back   Cruisers & Sailing Forums > Welcome Aboard > Meets & Greets






Reply
 
Thread Tools Rate Thread Display Modes
Old 07-07-2006, 05:32   #1
roseneath17
Registered User
 
Join Date: Jul 2006
Posts: 3
Uni Student in need of help

Hello All,

My name is James, and I'm a Uni student doing a summer project with the University of Glasgow in Scotland.

My team's project involves researching marketing and promotional strategies for boatyards in various locations of Europe.

So far we've uncovered that one of the most effective methods for cruisers to find boatyards is by word of mouth--just talking with knowledgeable contacts.

Can anyone here confirm this idea? Do you have any personal stories about finding a specific boatyard in a certain location? What would make you recommend one boatyard over another to a friend?

Any and all comments would be greatly appreciated and go a long way in my research. Thanks!

-James
roseneath17 is offline   Reply With Quote
Old 07-07-2006, 09:50   #2
rsn48
Registered User
 
rsn48's Avatar
 
Join Date: Dec 2005
Location: Deep Cove - North Vancouver, BC
Boat: Catalina 27 - Leaky Cauldron
Posts: 350
I'd do a copy and paste and start a thread in the sailboat, power boat and multihull forums. Not as many visit here as those three combined.
rsn48 is offline   Reply With Quote
Old 08-07-2006, 19:03   #3
hellosailor
Registered User
 
hellosailor's Avatar
 
Join Date: Apr 2006
Posts: 3,294
Effective?
I suppose that depends on how you define the word "effective". The problem with word of mouth is that first, you don't meet a lot of mouths when you need them. And second, of course, you can't be sure of the quality of the information unless you know the source.
So 'effective' ? Sure, if it comes from your small circle of friends in a timely manner. But totally ineffective from the boatyards point of view, they're not reaching many new customers that way unless they are willing to wait a few years.
Good (and possibly the best) LONG-TERM marketing, but that's not necessarily effective marketing if you need business this year or next year.
hellosailor is offline   Reply With Quote
Reply

Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


All times are GMT -7. The time now is 00:41.


Other Social Knowledge forum communities:
Cooking Forum - Sailing Forum - Early Retirement - Airstream Trailer - Aquarium Forum - Royal Forum - Book Forum - Volkswagen Touareg Forum - Jeep Wrangler Forum - Whitewater Kayaking & Rafting Forum - Fiberglass RV Forum - RV Forum - Truck Conversion - U2 Music Forum
Social Knowledge Networks
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.
SEO by vBSEO 3.2.0