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Old 18-10-2013, 10:14   #1
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Sperry now wants to market clothes

From the lead paragraph:

Batten down the hatches. Sperry Top-Sider, the brand behind boat shoes, is tacking toward the apparel business. The company today unveiled a line of men’s and women’s clothing that follows its general Cape-Cod-in-the-1980s aesthetic. Think waterproof yachting jackets, cargo pants, knit sweaters, and lots and lots of navy blue stripes.


http://mobile.businessweek.com/artic...-shoe-business

My quick take on it? If they are going to try and pull a Nike it's not going to work. If on the other hand, they're going to do something like going after the Gills of the world, it may well work.
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Old 18-10-2013, 10:40   #2
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Re: Sperry now wants to market clothes

I guess if North Sails can do it why not Sperry?
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Old 04-11-2013, 05:47   #3
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Re: Sperry now wants to market clothes

At least with their coats and sweaters I won't have to stop and tie them every 30 steps...
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Old 04-11-2013, 05:54   #4
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Re: Sperry now wants to market clothes

Lets see if its made in sweat shops in asia like most major brands.. Call me a cynic, but I refuse to buy branded clothing from big brand names who useCMT (Cut Make Trim) sweatshops in asia who make each garment for $3 then have it retail in a so called fashion outlet for $100.
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Old 04-11-2013, 05:57   #5
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Re: Sperry now wants to market clothes

I'm surprised it took them this long to jump on the bandwagon. Really, this should not be a surprise. Everything is about branding these days. I'm getting a bit bored with my CK underwear so maybe Sperry will come out some with little anchors or sailboats on them .. and in nautical colors of course.
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Old 04-11-2013, 07:36   #6
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Re: Sperry now wants to market clothes

Quote:
Originally Posted by WindLove View Post
At least with their coats and sweaters I won't have to stop and tie them every 30 steps...
No offense, but if you have to stop and tie your Sperry shoes every 30 steps, then you're not tying them right. In fact, I don't think I have to re-tie my Sperry's more than a couple of times per season.
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Old 04-11-2013, 08:00   #7
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Re: Sperry now wants to market clothes

Hoepfully they will more useful on a boat than their boat shoes and boots. All the Sperry soled shoes we have/had onboard had the soles go hard and slippery in year or two in the tropics. Worthless.
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Old 04-11-2013, 08:20   #8
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Re: Sperry now wants to market clothes

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Originally Posted by Doodles View Post
I'm surprised it took them this long to jump on the bandwagon. Really, this should not be a surprise. Everything is about branding these days. I'm getting a bit bored with my CK underwear so maybe Sperry will come out some with little anchors or sailboats on them .. and in nautical colors of course.
When I got my boat it came with a hanging locker full of weather gear">foul weather gear ,it is all Sperry branded or at least it advertises Sperry on the front and some have logos on the back side too..All of this stuff is circa. 1970s,wonder if this is there first time at marketing clothes..
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