From the lead paragraph:
Batten down the hatches. Sperry Top-Sider, the brand behind boat shoes, is tacking toward the apparel business. The company today unveiled a line of men’s and women’s clothing
that follows its general Cape-Cod-in-the-1980s aesthetic. Think waterproof yachting jackets, cargo pants, knit sweaters, and lots and lots of navy
My quick take on it? If they are going to try and pull a Nike it's not going to work. If on the other hand, they're going to do something like going after the Gills of the world, it may well work.