The Two Companies, Royal Caribbean
and Carnival Cruises had their founding owners grow up just a few miles from each other in Israel
and they have had this competition going for years to market the biggest cruise
ship and that competition now continues into the next generation.
One of the founders explained to me that a new build allows about 3 extensions during contract
period to make it the “biggest” and they used to leapfrog each other for bragging rights during concurrent builds.
Quite an elite kind of competition and they were just like kids
about it, but in a savvy marketing
way as well.
There will always be customers for this kind of catered escape and I am sure they will find them