I made the following post/rant on anther topic, but the more I got into it, the more I thought that it would be useful information in a stand alone thread.
Some may not give a rats rear end, but seeing the inside of how the sausage is made, can really be disgusting so I figured I'd share a little bit.
Originally Posted by JayCall
More than a few online sellers are just "order takers" who then have the item drop-shipped from a distributor or the manufacturer. .
Actually more than 90% of the online retailers operate this way.
Even when/if they say the item is "In stock", they really mean it is in stock at their Drop Ship Supplier, not with them. I call that a lie...they call it sales marketing
Anyone with a website and web connection can be an "online store" these days and the manufacturers actually want and support this business model because the more places they can have their products listed online, then the higher up the Google
rankings their products can be in an internet
search. It's just a game
of market saturation. If you have your product in 50 online stores and your competitor only has 35...well you will pop up higher in the Google
rankings as being more "relevant" and make more sales.
There is a company that shall remain nameless out of Ontario Canada
that has a button on their website. You follow the link and Sha-Zam...you see they have dealers all around the world and a manufacturing facility in Buffalo, NY....well maybe. They set up what's known as "ghost dealers" all around the Country and world but the phone
numbers and email
contact addresses go back to the main company. They don't have offices in all the places they show on their "Dealer Map", but it looks good to have sales offices around the Country and world right? But this tricks people in those areas into thinking: "hey, these guys are local and they say it's in stock". What they list as "dealers" are actually just clients, and friends, (or even made up addresses) that they promised a % of the sale
if they would let them use their local contact information and address. It's the big scam going on right now in online retail to improve you online image.
Folks...I get calls and emails literally 3-4 times a week from SEO (Search Engine
Optimization) companies that for the low low price
of $500/mo will set me up with a Ghost Dealer Network in all 50 States, Internationally, or they will hit target areas. They promise increased sales, better Google search rankings and they will manage it all for me. Depending on how busy I am at the moment....I usually string them along just enough to see what they are up to...and it's damn near criminal some of the sleazy **** these folks are doing these days. They will write fake Blogs, fake customer reviews
, and post under fake accounts on chat rooms and blog comments about your products with links back to your site. It's out of Control in many ways, what's going on in the online "marketing" (I call it deception) market.
When you search Google, you assume the reason the companies pop up near the top is because...well they just naturally do based on their content or in how many other people searched for them and went to their site. Ha ha ha .... bullshit. They pop up because the companies are playing the system and paying a Google affiliate marketing
to make them pop up! We buy google ad clicks ourselves but the Ads are labled as ADS....so everyone should know...but people wrongly assume that the "Organic Search" is clean and innocent...ha ha ha....not.
It's really still is a bit of the Wild West when it comes to buying
from online vendors you have never heard of online, so be VARY careful when just buying
from the cheapest price
that pops up online. Do a Google search for the company name and review...this can save you lots of headaches down the road!
This isn't new and many of you guys may already know all of this, but folks not in the "selling things industry" may not know just now much gaming of the system is going on these days on the internet
Ok...rant over...but seeing this sleazy world from the inside makes me want to puke at times...so I needed to vent!