VP Marketing - Guess who?

[GordMay]

West Marine VP Marketing

We are looking for a creative and innovative CRM savvy VP of Marketing/Chief Marketing Officer. This person will be a member of the Executive Committee of West Marine which is responsible for the strategy and execution of initiatives that drive long and short term growth. This person will work closely with our dynamic team of senior leaders to develop and implement marketing strategies aligning the company’s brand, products, and multi-channel business with key segments of boating.

Significant boating and marketing experience is essential.

If you want to work in a fun and challenging environment and align your love of boating with your vocation or know someone who fits the bill please email:

Becky Stein - Becky.Stein@kornferry.com or
Nicole Freitas - Nicole.Freitas@kornferry.com

[knottybuoyz]

Guess who? You?

[ssullivan]

Yeah... what *does* the "guess who" part mean?

Now what WM needs (to gain market share) is a PRODUCT manager, not more marketing. They have already saturated the market and everyone knows who they are. They are losing market share due to inferior products, service and selection.

They ought to read this forum, rather than hire new marketing people to understand why their market share is declining.

[GordMay]

The "guess who" part means guess who’s looking.

[Sailormann]

They srue can't compete on price, so you would think that they would choose to corner the convenience aspect - but NOOOO I honestly don't understand them. They have a store in Oakville, Ontario - hands down the MOST affluent part of the Metropolitan Toronto area. People could care less about driving a half hour to save five bucks - they want something immediately and they want to get back to their boats which are five or ten minutes away.

Most of them don't even bother going into the West Marine store anymore - because its guaranteed that they won't have what you want, but be happy to order it for you so that it can show up in three weeks...

So everyone drives a little further to the other store that operates on nice margins, and gets what they need when they need it.

[GordMay]

Broadblue names new sales director

The UK's Broadblue Catamarans has announced the appointment of Rupert Knox-Johnston as the group's new director of sales, effective immediately. Knox-Johnston, who joins the company after serving on the sales team at Oyster Yachts, will be responsible for overseeing all aspects of Broadblue Catamarans' sales in the UK.
Broadblue Catamaran currently offers two blue-water catamarans for offshore cruising; the Broadblue 385 and Broadblue 435.