Cruisers Forum
 


Join CruisersForum Today

Reply
 
Thread Tools Rate Thread Display Modes
Old 12-05-2007, 02:06   #1
Moderator Emeritus
 
GordMay's Avatar

Join Date: Mar 2003
Location: Thunder Bay, Ontario - 48-29N x 89-20W
Boat: (Cruiser Living On Dirt)
Posts: 31,577
Images: 240
VP Marketing - Guess who?

West Marine VP Marketing

We are looking for a creative and innovative CRM savvy VP of Marketing/Chief Marketing Officer. This person will be a member of the Executive Committee of West Marine which is responsible for the strategy and execution of initiatives that drive long and short term growth. This person will work closely with our dynamic team of senior leaders to develop and implement marketing strategies aligning the company’s brand, products, and multi-channel business with key segments of boating.

Significant boating and marketing experience is essential.

If you want to work in a fun and challenging environment and align your love of boating with your vocation or know someone who fits the bill please email:

Becky Stein - Becky.Stein@kornferry.com or
Nicole Freitas - Nicole.Freitas@kornferry.com
__________________

__________________
Gord May
"If you didn't have the time or money to do it right in the first place, when will you get the time/$ to fix it?"



GordMay is offline   Reply With Quote
Old 12-05-2007, 03:54   #2
Provocateur & Raconteur
 
knottybuoyz's Avatar

Cruisers Forum Supporter

Join Date: Nov 2005
Location: Iroquois, Ontario
Boat: Bateau.com TW31 Modified
Posts: 3,583
Images: 87
Guess who? You?
__________________

__________________
Yours Aye! Rick
~^~^~^^~^~^~^~^~^~^~^~~^~^~~^~^~^^~~^~^
"It's not the boat "you built" until you've sworn at it, bled on it, sweated over it, cried beside it and then threatened to haul the POS outside and burn it!"
knottybuoyz is offline   Reply With Quote
Old 12-05-2007, 04:39   #3
cruiser

Join Date: Nov 2004
Posts: 4,525
Yeah... what *does* the "guess who" part mean?

Now what WM needs (to gain market share) is a PRODUCT manager, not more marketing. They have already saturated the market and everyone knows who they are. They are losing market share due to inferior products, service and selection.

They ought to read this forum, rather than hire new marketing people to understand why their market share is declining.
__________________
ssullivan is offline   Reply With Quote
Old 12-05-2007, 05:28   #4
Moderator Emeritus
 
GordMay's Avatar

Join Date: Mar 2003
Location: Thunder Bay, Ontario - 48-29N x 89-20W
Boat: (Cruiser Living On Dirt)
Posts: 31,577
Images: 240
The "guess who" part means guess who’s looking.
__________________
Gord May
"If you didn't have the time or money to do it right in the first place, when will you get the time/$ to fix it?"



GordMay is offline   Reply With Quote
Old 18-05-2007, 22:11   #5
Registered User

Join Date: Mar 2007
Posts: 232
They srue can't compete on price, so you would think that they would choose to corner the convenience aspect - but NOOOO I honestly don't understand them. They have a store in Oakville, Ontario - hands down the MOST affluent part of the Metropolitan Toronto area. People could care less about driving a half hour to save five bucks - they want something immediately and they want to get back to their boats which are five or ten minutes away.

Most of them don't even bother going into the West Marine store anymore - because its guaranteed that they won't have what you want, but be happy to order it for you so that it can show up in three weeks...

So everyone drives a little further to the other store that operates on nice margins, and gets what they need when they need it.
__________________
Sailormann is offline   Reply With Quote
Old 19-05-2007, 02:18   #6
Moderator Emeritus
 
GordMay's Avatar

Join Date: Mar 2003
Location: Thunder Bay, Ontario - 48-29N x 89-20W
Boat: (Cruiser Living On Dirt)
Posts: 31,577
Images: 240
Broadblue names new sales director

The UK's Broadblue Catamarans has announced the appointment of Rupert Knox-Johnston as the group's new director of sales, effective immediately. Knox-Johnston, who joins the company after serving on the sales team at Oyster Yachts, will be responsible for overseeing all aspects of Broadblue Catamarans' sales in the UK.
Broadblue Catamaran currently offers two blue-water catamarans for offshore cruising; the Broadblue 385 and Broadblue 435.
__________________

__________________
Gord May
"If you didn't have the time or money to do it right in the first place, when will you get the time/$ to fix it?"



GordMay is offline   Reply With Quote
Reply

Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Opportunity GordMay Boat Ownership & Making a Living 0 19-07-2006 12:03
Guess I'm the New Guy Cheanque Meets & Greets 2 22-09-2003 21:28



Copyright 2002- Social Knowledge, LLC All Rights Reserved.

All times are GMT -7. The time now is 15:37.


Google+
Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Social Knowledge Networks
Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, vBulletin Solutions, Inc.

ShowCase vBulletin Plugins by Drive Thru Online, Inc.