"But what is their plan and why is it so different from a "charter company plan"? "
Didn't see this thread last year but I suspect I have an answer for you.
Razzle-dazzle, PTBarnum, showmanship.
A conventional charter company plan has the investor buying
a boat and putting it into service
with a charter company, which sets all the terms and runs all operations.
This sounds more like what savvy private aircraft owners have done for many years. You buy your own vessel, equip it as you please, set the terms you please, and then just hire an "arms length" manager to solicit business chartering it. But YOU set the terms, YOU run a one-vessel charter company, as opposed to buying
into a boat in someone's fleet.
The tax advantage to this is that the vessel is a business and everything is business profit or cost or loss. The key to making this legal
is that when you want to use your own vessel, you pay the same rates, through the same manager, that the general public does. You're paying to use your own boat (or plane) but that still makes sense, because your money
comes back to you as profit on the business, if the business is doing well.
Having the arms-length manager (charter agent, etc.) and paying the same as everyone else is what makes it work. Sounds like these people are being that manager, and providing those services, but doing it one-for-one instead of imposing fleet policies on everyone.
How well they do that, or if they do that, or how much is razzle versus dazzle...Damfino, but if someone doesn't give me straight answers I say thank you, goodbye. The only Magical Mystery Tour I'm interested in, isn't taking reservations anymore.