Performance Cruising Announces Partnership with Hunter Marine
2 November 2010:
After 30 years and over 1,100 deliveries of the Gemini catamaran, there are major changes coming to the Gemini catamaran and Performance Cruising Inc.
These changes are designed to expand the market for the successful Gemini design as well as to provide improved support options for existing owners. Laura Smith Hershfeld, Performance Cruising President and the daughter of the Gemini designer
Tony Smith, announced the changes along with John Peterson
of Hunter Marine
at the United States Sailboat Show on October 14, 2010.
“Performance Cruising will continue to design, market and support the Gemini catamaran. Production will move to Hunter Marine’s factory in Alachua, Florida
,” said Hershfeld. “Our family and crew here in Annapolis
have a long, proud history
of building this boat but the current
economic climate demands smart changes. There’s a unique opportunity here for a big step forward for the Gemini.” Performance Cruising will continue to operate the sales and owner support and Gemini service center from its 18 slip marina and 40,000 sq ft facility located on Back Creek in Annapolis, Maryland
“There are a number of strategic reasons why Performance Cruising persued this venture with Hunter Marine”, Hershfeld explained. Hunter Marine’s production philosophy closely matches that of Performance Cruising. Both companies excel at producing high quality, performance sailboats at a reasonable price
. Hunter Marine
produces an average of over 3,000 boats each year resulting in tremendous purchasing
power. In addition, the sharing of the production overheads and Hunter’s extensive dealer network are two of the major reasons Performance Cruising pursued the new venture. Hunter Marine’s facility is also located closer to the region where many Gemini’s are sold resulting in reduced shipping
charges for the majority of new Gemini owners.
“Many things won’t be changing as a result of the new partnership
,” said Hershfeld. “Our owners love that Gemini is a one-of-a-kind so we won’t be losing any of what makes a Gemini a Gemini.” Hershfeld explains that the centerboard
system, lifting rudders and performance nature of the Gemini are integral to the design. “It’s what separates the Gemini from the other boats in her size range.” Changes to the Gemini that have already gone into effect in the 2011 model include an entirely new Hunter Marine-built interior
with finished rosewood, a myriad of new options and numerous fit and finish improvements throughout the boat. “To have Hunter take on the building the whole boat to our specifications is the next logical step and it provides benefits to everyone involved, including NMMA certification
.” said Hershfeld
Hunter Marine president, John Peterson
, also sees a variety of benefits. “Certainly we have customers with an interest in catamarans and with the addition of the Gemini, they can stay in our family and enjoy the benefits of a cruising catamaran with the build-quality and advanced systems that Hunter Marine is known for.” Hunter Marine dealers will also be distributing the Gemini Catamatan which greatly increases exposure for the new boat.
Tony Smith, Gemini’s original architect, engineer
and builder for the past 20 years, will continue to play a hands-on consulting role in the design of the Gemini even as it is produced by Hunter Marine. “Anyone who knows my dad also knows that this design has been his passion for 30 years,” said Hershfeld. “It’s an exciting time for all us Gemini fans. We have achieved the impossible over the last 30 years from the exclusive engineering by Tony. We’re now combining that with an entire team of first-rate engineers from Hunter. There’s a springboard for innovation with this partnership,” said Hershfeld.
Performance Cruising will continue to operate as a family business with Laura Smith Hershfeld working as President and Tony Smith consulting with Hunter Marine to combine Gemini innovation with Hunter Marine’s production and engineering expertise. “Gemini is about more than the sum of her parts
. 30 years in, it’s still a revolutionary idea to offer performance, innovation and comfort in a cruiser-friendly catamaran that regular people can afford. And we do it better than anyone,” said Hershfeld.
ABOUT GEMINI CATAMARANS:
Performance Cruising is the largest catamaran boat builder in the United States with over 1000 catamarans sold thus far. The gemini catamaran design has benefitted from five major model changes over the production run and countless refinements so that today’s Gemini 105Mc catamarans for sale
represent the pinnacle of practical cruising catamaran design.
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