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Old 28-04-2012, 15:10   #1
POH
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Discount on New Boats?

What sort of discount off the list price of a new boat should we be looking for?

I know that there are 'boat show' deals, and have heard of someone claiming to have got 50% off a new Hanse list, but what have people actually negotiated?

Specifically we are looking at cats - discount on new Lagoon 380?

Please feel free to PM me if you don't want to say in open forum but don't mind sharing.
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Old 28-04-2012, 15:32   #2
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Re: Discount on New Boats?

I was told that usually the dealer will share his 15% commission. So negotiation starts at 8 %.

On options negotiation starts at 25% as these can often be installed later at far better prices.

Only hear say.

Rob
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Old 28-04-2012, 18:29   #3
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Re: Discount on New Boats?

15% commission! Wow - I need to change dealerships.

Don't know about anyone else, but I can tell you our new boat prices for the year, no negotiation no boat show specials. Call us old fashioned, but we price the production for the year and thats that.
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Old 28-04-2012, 18:59   #4
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Re: Discount on New Boats?

All two boats I've purchased directly from the manufacturerer did not entertain discounts. Perhaps a dealer will negotiate an adjustment to his markup.
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Old 28-04-2012, 22:48   #5
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Re: Discount on New Boats?

I'm glad Seawind is doing so well they don't need to negotiate - seriously, I'm not being sarcastic there - but I think the global market may be a bit different.

Have a look at Group Beneteau's recent results - they had a Euro40m operating loss for the first half of the year, driven primarily by reduced boat sales (in french online, but here's a translation of the key part of their half-year numbers from 2012-4-27):

"Degradation of operating income [in the Boat business] ( - 48.4 million against - 10.7 million over the same period of 2010 to 2011) is mainly due to sharp decline in volumes in the European market, especially in southern Europe. This volume decline has also led to price pressure. Those negative factors could not be offset by growth in new markets."

Margin compression is a fact of the current global economy, and as a cash buyer who is happy to shop around, I'm looking to hear from others who have bought boats recently (I don't think pre-2008 comparisons apply anymore).

I guess a key question is what is the dealer/broker markup/commission? I'll be asking the dealers I'm dealing with and will expect to have a forthright conversation about that. I don't want to fleece anyone and expect them to get paid a fair amount for the work involved with my sale, but I'm also sure that a sale and $$ from the commission is better (for them and the manufacturer) than no sale at all.

For me - getting the best deal possible will help mitigate the resale risk that next year's model will be discounted to less than I paid for this years & the bottom falls out of the market (which is something the dealers can't control, but getting some commission revenue this year is).

That being said - I'm certainly not going to pay 50-100% markups on retail pricing for add-ons. It's pretty easy if you spend the time to find direct price comparisons for most components retail, a little bit harder but not impossible to find wholesale + labour estimates - there are plenty of places in Europe that would love to get the business and aren't shy about saying so. A shop as big as Beneteau should be passing along more of the economies of scale than their list prices indicate.
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Old 29-04-2012, 04:23   #6
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Can i ask how much he seawinds are?
Say a 1250 with the lot Aus delivery?
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Old 29-04-2012, 04:56   #7
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Re: Discount on New Boats?

Yep $650,000 (Inc GST) Launched at the Factory in Wooloongong, and the sea trialled to Sydney and delivered to the customer there. Following are some of the key standard inclusions: (1160 is $499K and 1000XL2 is $299K)

TWIN YANMAR 30HP DIESEL SAILDRIVES
DINGHY DAVITS
ANTIFOULING WITH EPOXY BARRIER COAT
STRIPING LAUNCHING / SEA TRIALS / COMMISSIONING
LEATHER UPHOLSTERY -
TWO QUEEN SIZED BEDS FORWARD ONE WITH ENSUITE HUGE MAIN BATHROOM WITH SEPARATE SHOWER & HEAD 2ND BATHROOM ENSUITE TO STBD CABIN
UPRIGHT VITRIFRIGO REFRIGERATOR SEPARATE ICEER TOPLOADING FREEZER
LPG OVEN AND 3 BURNER STOVE
PRESSURE HOT & COLD WATER WITH HUGE 40L HOT WATER SYSTEM
FORWARD FULLY OPENING WINDOWS
LONG RANGE BATTERY SYSTEM WITH AGM 400amp/hrs SEPARATE ENGINE CRANKING BATTERY
STAINLESS STEEL BBQ
BATTERY CHARGER/INVERTER - MASTERVOLT 100AMP / 2500W
WATERMAKER SPECTRA CAPE HORN WATERMAKER (54 LTRS/HR)
WASHING MACHINE - LEMAIR 2.2KG (240V OR 110V)
AQUALUMA UNDERWATER TRANSOM LIGHTS
FORWARD LOUNGE CUSHIONS - COCKPIT TARGA CUSHIONS -
MUIR ELECTRIC ANCHOR WINCH WITH 35lbs PLOUGH & 50m CHAIN
TARGA SHADE STRIP

RAYMARINE AIS RECEIVER -
RAYMARINE ISERIES PACKAGE INCLUDING...
P70 AUTOPILOT (LINEAR DRIVE)
E7 MULTIFUNCTION DISPLAY CHARTPLOTTER
i70 MULTIFUNCTION DISPLAYS x 2
WIND VANE UNIT -
COMPATIBLE FOR iPAD REPEATER
VHF RADIO ICOM M304 OR EQUIVALENT
DUAL TELEFLEX ENGINE CONTROLLS (Engine Controls at each helm)
WINCH HARKEN 46 ELECTRIC UPGRADE (1) -
LED NAV & CABIN LIGHTS
2ND WINCHES FOR SCREECHER/MPS (HARKEN 40's)
2 x BINNACLE MOUNTED STEERING COMP ASSES)

CRUISING LAMINATE RADIAL CUT PENTEX PERFORMANCE JIB
CRUISING LAMINATE RADIAL CUT PENTEX PERFORMANCE MAINSAIL
MAINSAIL RCB BATTEN CARS
MAINSAIL LAZYJACK BAG
JIB TRACK CONTROL
SELF-TACKING JIB SYSTEM
SINGLE LINE REEFING
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Old 29-04-2012, 05:16   #8
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That is a lot of boat with a hell of a lot of gear included for the money.
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Old 29-04-2012, 05:19   #9
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Re: Discount on New Boats?

What equipment level does the new 950 (30ft) have at list price of AUD$209k?
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Old 29-04-2012, 05:55   #10
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Is there a 30 ft seawind?
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Old 29-04-2012, 07:35   #11
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Re: Discount on New Boats?

Quote:
Originally Posted by ausaviator View Post
What equipment level does the new 950 (30ft) have at list price of AUD$209k?
Quote:
Originally Posted by dirkdig View Post
Is there a 30 ft seawind?
Happy to respond here - I dont want to turn this thread into a Seawind Ad though. Perhaps I should simply direct you to the Seawind Website?

There is a spec sheet for the 950 which I can send to interetsed parties, again though probably more kosher if I do that offline, not trying to hide anything at all, just dont want to offend anyone's sensibilities

950 Info
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