I'm glad Seawind
is doing so well they don't need to negotiate - seriously, I'm not being sarcastic there - but I think the global market may be a bit different.
Have a look at Group Beneteau's recent results - they had a Euro40m operating loss for the first half of the year, driven primarily by reduced boat sales (in french online, but here's a translation of the key part of their half-year numbers from 2012-4-27):
"Degradation of operating income
[in the Boat business] ( -€ 48.4 million against - € 10.7 million over the same period of 2010 to 2011) is mainly due to sharp decline in volumes in the European market, especially in southern Europe
. This volume decline has also led to price pressure. Those negative factors could not be offset by growth in new markets."
is a fact of the current
global economy, and as a cash buyer who is happy to shop around, I'm looking to hear from others who have bought boats recently (I don't think pre-2008 comparisons apply anymore).
I guess a key question is what is the dealer/broker markup/commission? I'll be asking the dealers I'm dealing with and will expect to have a forthright conversation about that. I don't want to fleece anyone and expect them to get paid a fair amount for the work involved with my sale
, but I'm also sure that a sale
and $$ from the commission is better (for them and the manufacturer) than no sale at all.
For me - getting the best deal possible will help mitigate the resale risk that next year's model will be discounted to less than I paid for this years & the bottom falls out of the market (which is something the dealers can't control, but getting some commission revenue this year is).
That being said - I'm certainly not going to pay 50-100% markups on retail pricing for add-ons. It's pretty easy if you spend the time to find direct price comparisons for most components retail, a little bit harder but not impossible to find wholesale + labour estimates - there are plenty of places in Europe
that would love to get the business and aren't shy about saying so. A shop as big as Beneteau
should be passing along more of the economies of scale than their list prices indicate.