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Old 14-05-2009, 06:58   #1
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Join Date: Apr 2007
Location: New England
Boat: lagoon 380 s2
Posts: 626
Dealer Margin on Factory Boats

I am curious if anyone has real information (not a guess) as to what
margin dealers gets from the factory. For instance, if a new lagoon 40 has a
base price of 500 (that is not with dealer prep, rigging, and other
stuff, but the base price), roughly what the dealer cost is? And what
margin is on accessories? I know they have deals with Raymarine, etc.,
so I am sure that varies by product. Thanks.
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Old 15-05-2009, 11:56   #2
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Location: Denmark
Boat: FP Tobago 35
Posts: 721
I know a bit about this, but this only covers a small segment of the market, but it is probably not too far off...

Typically around 10% in the US and 15% in Europe, but it varies in that region for the basic boat. Optional extras give a bit more, depending on whether they come from the factory or are added locally.

For this amount they also have to handle a certain level of warranty work, so dealers prefer to sell good quality boats.

Demo boats are often sold to dealers at around 5-10% lower prices, to encourage having a real product to show.

Some dealers only work on a commission basis, which means lower margins.

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