Originally Posted by a64pilot
I don't see how the factory going under has anything at all to do with the boats.
Boat companies and airplane companies, change ownership
and come and go all the time.
Now if for example the last couple of years, if they really cut corners and built shoddy, well then that matters, but I've heard of none of that.
It probably has more to do with the way they ran their company.
They cut out some of the smaller boats in the lineup, which is where the bulk of the marketplace is. They sort of remind me of the Harley Davidson of the boating
world. Good quality, not the fastest, but with an eye towards showroom appeal, comfort, and a loyal user-community. It seems to me they're going after the recent-retirees who are new to boating
. Get them hooked on the brand and community, and sell them them their next, bigger boat.
With the average new-boat cost that's greater than the average cost of a house in the U.S., what could go wrong?
Things probably looked great with the marketing
strategy in 2004, but a major reversal might have been in order given the events
in the housing market in 2006, and the stock market in 2008.
The problem is that the a) the market segment is shrinking, and b) you're competing within that market segment with boats that still float after 40 years, if you maintain/refurbish them, which are a fraction of the cost of a new one.