I don't think that reflective paint
(this is not a new idea) is anywhere near as effective as having a number of bright lights on ones bicycle.
I ride at night frequently and the reflective vests that some bicyclists wear are not anywhere near as bright as a few good bicycle lights. The strobes are especially good at getting the attention of motorists who are texting or on Facebook while driving.
As far as boats go, it appears to be reflective paint
and not glow in the dark paint. With boats, it is illegal to shine the light on another boat so as to possibly blind the operator, which is the only scenario that reflective paint would work. Your nav lights are what should be used to identify your position, status and aspect. I really don't see a benefit for boats. Maybe someone else will have an idea?