Originally Posted by Factor
I agree with much of your advice and observations, but the boat isnt a one off. It is or at least was a very popular design with many many boats having been built. Designer was John Hitch.
I obviously missed this... But then it needs to be specifically stated in the add.
Just as an example including something like...
Designed by the noted catamaran designer John Hitch, and built professionally by XXXXX yard, with over YYY number of boats sailing.
A good salesman isn't dishonest they are just experienced at knowing how to list something with its best face forward. Our boat for instance had a poorly installed generator
leading to hydrolock and rusting of the block so bad it was trash. If I were to list the boat I wouldn't say that it had a generator
pulled out because of a poor installation
, I would say something to the effect of....
The boat is currently ready for a fresh generator to be installed, with all the fuel
, water, and electrical
lines installed by the manufacturer.
I absolutely did not lie. Those lines are there, they were installed when the boat was built, and it would be trivially easy to install a new generator on top of the old mounts. But I don't want to bring up that there was a serious installation
issue that lead to a ruined generator previously. It does nothing to help me sell the boat, but raises a lot of questions about the other installed equipment
(it's actually fine).
Think of it this way... Sales copy is a lot like going on a first date. You take a shower
, put on clean clothes, brush your hair, etc.... Now everyone knows that's not what your like normally, but you don't (or shouldn't) start a first date without washing
behind your ears.