Some further thoughts on this topic. An OpenContent zine is not market driven so the need to be revenue positive is eliminated, ie: timelines are generic rather then determined. Secondly, many write content for other mags or their own sites, they may consider this outlet as free marketing
. Content generators/creators area many, many who have not even considered writing before. You may or may not want to consider click through revenue generator
but the revenue is so small its not really worth it and then their is the issue of product sponsor
All in all it a very simple task, needed only a CMS, some website talent to make it both visually appealing and easily readable. various predetermined sections so content can be plugged in and a few editors to manage the release cycle.
5 bucks says it would be a hit.......the main thing that needs to be decided is the focus. Lat & Att sells attitude. Lat 38 sells the CAL
scene, Panbo sells the technical angle...Sail Mag sells the high end cruising dreams, Practical Sailoer sells gear
and boat stuff,....wooden boat..sells woodies.....question is "what is it that you we us want to sell." That really the only tough question. Focus is important but only to a degree as the opposite approach could be used: a generic sailing site that covers many topics. The readership will then determine what sections get more read then others. Lots of ways to go to determine a focus....quality of content is and remains most important.