Calling engineers to build something!

[Bronk33]

Originally Posted by Tayana42

Then advertise on the internet and leave the intertidal zone alone.


S/V B'Shert

These pictures are locally here. How do you feel about these businesses advertising on the water?


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[Bronk33]

Originally Posted by Don C L

Well, I think most negatives here are rightly concerned about exploiting the scenic view of the ocean for marketing. If you can think of a classy, non-offensive way to display the ad, it will reflect positively on your product. If you insist on boating it, I could imagine you could sail with the jib or genoa and have a large attractive, lightweight, colorful, flag banner flown from the main halyard... but what is the product? This is actually an interesting question I've never thought of, can any product/service be tastefully marketed from the mast of a sailboat? my inclination is, no, but who knows? I can say I don't have a very high opinion of the flying banners though, especially at the beach.

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[Bronk33]

For everyone saying they HATE advertising... What company do you work for? I'd like to Google their name and see what comes up for their marketing approach.
Because if they didn't advertise, you wouldn't have a job.


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[Tayana42]

Originally Posted by Bronk33

These pictures are locally here. How do you feel about these businesses advertising on the water?Attachment 103010Attachment 103011Attachment 103012Attachment 103013


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I DON'T LIKE IT.


S/V B'Shert

[Bronk33]

Also, may I mention I haven't done this yet. It was an idea that came into my head and this was literally my first mentioning of it to anyone.

I see many people have a serious issue with corporate America and advertising. I suppose if I were trying to promote the local strip club or cigarettes (which the strip club does airplane banners here) I could see why all this anger is directed at me for.

I appreciate everyone's input, I'll be sure to be careful what ideas I have on this forum in the future.


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[jimbunyard]

Why not just do a good job or provide a good service and let your reputation speak for itself?


You can save advertising costs, lower your overhead, and avoid antagonizing at least some of your potential clientele.


Of course, I assume you'd be advertising around the highly commercialized areas anyway, so what the hell. Florida lost my business in those areas 20 years ago...

[Bronk33]

Originally Posted by jimbunyard

Why not just do a good job or provide a good service and let your reputation speak for itself?
...

I'll have to try this.


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[Stumble]

Bronk,

Honestly I refuse to do business with companies that intrude on my solitude. But there are ways to advertise at the beach (if this is your demographic) that I would immediately support. Pay to sponsor a beach cleanup and I will intentionally buy from you. Tow a floating billboard and I would run away from your business.

[Don C L]

Realistically, cruisers here on this forum are not your target market I am betting. There are probably many beach-goers who will look out at the ocean from a crowded, screaming beach and find a billboard floating by totally normal and they will probably take note of it and not look on it negatively. And most of us here probably won't be on a beach like that anyway. Use a big spinnaker or blooper or something... or tow a paraglider trailing your banner... that will get some attention.

[captain58sailin]

Have you done any research to determine your R.O.I.? I would think the same amount of money invested into an internet advertising campaign would do a better job of reaching your target market. Personally I support the independent business man trying to make a go of things, but I really hate this particular idea.

[newhaul]

Originally Posted by Bronk33

For everyone saying they HATE advertising... What company do you work for? I'd like to Google their name and see what comes up for their marketing approach.
Because if they didn't advertise, you wouldn't have a job.


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I hate the commercialization of everyday life for me personally and I work for robs marine repair and restoration and I do not advertise heck I dontmeven have bussiness cards its all word of mouth for me and I have all the work I want or need.

[valhalla360]

Paraglider supporting a banner is probably the best approach. Easily stowed and removed from the boat when you go to sell. Might require motoring as drifting downwind on a calm day probably won't keep it up in the air.

Anything you tow thru the water is going to be a pain in anything but perfect conditions.

[Bronk33]

Originally Posted by Don C L

Realistically, cruisers here on this forum are not your target market I am betting. There are probably many beach-goers who will look out at the ocean from a crowded, screaming beach and find a billboard floating by totally normal and they will probably take note of it and not look on it negatively. And most of us here probably won't be on a beach like that anyway. Use a big spinnaker or blooper or something... or tow a paraglider trailing your banner... that will get some attention.

True. I suppose it's hard to convey the advertising that is done here locally. It's not really pollution that some of the people here are suggesting.
There are different markets and different avenues of advertising.

I agree that spinnaker would probably look the most appealing... Thanks for your input!


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[leftbrainstuff]

Originally Posted by Bronk33

I guess I'll change the topic...

Would it REALLY bother people to see a 12 foot banner 300 feet away from the beach?
It would either be towed by a 30ft sailboat or 21 foot bowrider.




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Just another form of visual pollution. Stick it over a ball park sure but keep that crap away from nature.

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[darylat8750]

Wow! Serious negative vibes!

I would guess that well over 99% of the people on the average crowded beach (which are the only ones you would want to advertise on) are not there looking at the "natural view of the ocean". I've heard a couple of beeches in FL referred to as "Going to the Zoo". I have no heart burn with advertising of nearly any kind at those beeches. One of the main reasons I cruise is to avoid places like that. If you see two people on a beech that arrived by dinghy from the sailboat anchored just off shore you would most likely irritate them if you went back and forth with your powerboat pulling a sign. Please avoid places like that.

I think that the combination of lowest cost / best visual would be some sort of parasail or kite with a sign hung from or trailing.