Originally Posted by tiziana
1) Which is the most sold sailboat and which feature Americans like more in a sailboat
2) why in your opinion Bavaria did not have a great success in the US market - need to get them into the Carribbean charter fleets.
3) what in your opinion Bavaria should do to growth in the US sailing boat market.
I would concentrate on the marketing
. Americans respond well to that
For that I would look to get Bavarias into sailing schools and the Charter
Market. And maybe even creating some one design races - with a family
/ cruising bent...or piggy back on existing events
by providing support to those with Bavarias.
I'd also find enough reasons to wrap the Bavaria in an American flag. even if that is only screwing the US spec mug holders on
. Maybe also with a specific US branded range (the "USA No.1" range) - American "can do" married with German design
(deliberately not mentioning where built
)........but doesn't actually have to be anything special, in fact the more middle of the road the better. Maybe the difference being designed to be wipe clean (with a hosepipe
) and the bare bones look sold as a "Family Racer".....with lots of factory options (as OE and for retrofit). that way can sell less for more
and some garish graphics